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We're excited to share new gear with our new logo and look! From Hydroflasks to T-shirts, there's something to sport your support for the wild lands and wildlife that make Santa Cruz unique. You can see all the new pieces in our New Logo Collection.

We're proud to commission art by local artists such as Allison Garcia of Blind the Sun, Kyle Johnson of Juice Box Signs, Jordan Politis of The Gallery Tattoos, and Lisa Zaretsky of Zaretsky Designs. Check out our Local Artists collection to see their work on these awesome shirts and accessories!